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Designed for Designers
Our trade program combines thoughtfully crafted furniture with personalized project support. From product selection and customization to delivery coordination, our dedicated team helps make sourcing simple.
Why Designers Choose Urban Natural
Exclusive Trade Pricing
Access competitive trade discounts that support your project budgets.
Dedicated Account Manager
Personalized assistance from product selection through delivery.
Expert Delivery
Reliable delivery services that help keep projects on track.
Custom Furniture Options
Bring your concepts to life with extensive personalization options.
Sustainable Materials
Crafted with responsibly sourced materials chosen for lasting quality.
Design Support Nationwide
From single-room designs to large-scale installations, we're here to help.
Why Designers Keep Coming Back
Furniture is easy to find. Reliable partners are harder to come by.
At Urban Natural, we combine thoughtfully crafted furniture with the kind of personalized support designers rarely get from large vendors. Whether you're sourcing for a single room or an entire home, our team helps simplify the process, from product selection and customization to logistics and delivery.
Our goal isn't simply to sell furniture. It's to help you create beautiful spaces with confidence.
A Curated Network of Workshops
Finding the right furniture shouldn't mean managing dozens of vendor relationships.
We've spent years building partnerships with workshops that share our commitment to craftsmanship, quality, natural materials, and responsible production. Each maker is carefully selected for their expertise, attention to detail, and ability to create furniture that stands the test of time.
The result is a thoughtfully curated collection that gives designers access to exceptional furniture, extensive customization opportunities, and a dedicated team that helps simplify sourcing from start to finish.
How It Works
Apply
Complete our trade application and tell us a little about your business.
Get Approved
Our team will review your application and reach out with next steps.
Start Sourcing
Access trade pricing, customization options, and personalized project support.
Frequently Asked Questions
Who qualifies for the Trade Program?
Our Trade Program is available to interior designers, architects, builders, developers, hospitality professionals, and other qualified design and trade professionals.
Is there a fee to join?
No. Membership in the Urban Natural Trade Program is complimentary for approved professionals.
How do I apply?
Simply complete our online application. Once submitted, our team will review your information and contact you regarding next steps.
Can I customize furniture?
Many of our pieces can be customized with a variety of fabrics, leathers, finishes, sizes, and configurations. Our team can help you explore available options and determine what works best for your project.
Do you offer fabric and finish samples?
Yes. We offer fabric, leather, wood, and finish samples to help support your design process. Contact our team for available options.
Can Urban Natural assist with sourcing and product recommendations?
Absolutely. Our team works closely with designers to recommend products, answer specification questions, and help identify solutions that align with your project's goals and budget.
Do you work on commercial and hospitality projects?
Yes. We support a range of residential, commercial, hospitality, and multi-unit projects. Our team can help determine the best products and solutions for your specific needs.
Do you offer delivery coordination?
Yes. We can assist with delivery planning and coordination to help ensure a smooth experience from order placement through installation.
Who should I contact if I have questions about a project?
Our dedicated Trade team is here to help. Whether you need product guidance, customization support, pricing information, or assistance with logistics, we're happy to assist. Click here to get in touch.
What makes Urban Natural different?
We believe great furniture starts with great makers. That's why we've built a curated marketplace of workshops that share our commitment to craftsmanship, natural materials, and responsible production. Designers gain access to exceptional furniture, customization opportunities, and a dedicated team that helps simplify sourcing from start to finish.
