Urban Natural: Made with What Matters
Here at Urban Natural, our team is dedicated to providing you with the highest quality furniture that is free from harmful chemicals. In the furniture industry today, many of the practices and goods of our globalized economy are directly at odds with the health and beauty of our homes and our planet. We strive to curate a collection of handcrafted, heirloom-quality furniture that is both safe for your family and sure to meet your discerning taste.
All our furniture is made ethically and responsibly by fairly compensated, expert craftsmen from sustainable materials. Each piece is built to last, meaning it will withstand the day-to-day rigors of your family's busy life before being passed down to the next generation. Furniture that is made to last reduces waste, decreases negative environmental impacts, and diminishes the need for "fast furniture.” Urban Natural Home values sustainable, heirloom-quality furniture that is handcrafted in the USA using the most natural and durable materials available today.
We’re a Small Business
Since 2014, our mission has been to help our customers create a Healthy Home without sacrificing quality or safety for style or trends. We work closely with our Workshop Partners to ensure your orders are built with care and arrive at your home safely. We take utmost care in finding the best handcrafted furniture workshops out there and helping you with your order every step of the way. You’ll be updated regularly on your order status, and you’ll never have to feel like you are an ‘order number’ or ‘customer ID.’ Visit our Bloomfield NJ showroom to experience our collection in person and take advantage of our expert advice.
A Healthy Home begins with sustainably made furniture, free from the harmful chemicals that can impact both you and the environment. We’ve made it easier than ever to shop for furniture that is better for the health of your home and family. We vet all our Workshop Partners to ensure they use ethically-sourced, natural materials that are free from the toxins found in most furniture today.
Sustainable Furnishings Council Member
As a member of the Sustainable Furnishings Council, we pride ourselves on finding healthy, eco-friendly, ethically-sourced furniture. We only collaborate with vendors that uphold these values and follow sustainable business practices to create furniture that is safe for both you and the planet.
How we select our Workshop Partners
The health of our customers, craftsmen, and the environment are integral to our company values. We carefully source the high-quality furniture you want, made with the safe and natural materials you deserve. All our Workshop Partners must meet at least three of our five values: Ethically Sourced; Handcrafted; Made with Organic Materials; Made Sustainably; Made in the USA.
When you shop ethically sourced furniture, you shop quality pieces made from non-toxic materials sourced using environmentally safe methods. All furniture found at Urban Natural Home is handcrafted by fairly-compensated artisans and tradespeople, free from harmful or exploitative labor practices.
We are proud to say all of our Workshop Partners handcraft their furniture for you. Each piece is crafted with care by a dedicated team of artisans with years of experience in weaving, welding, woodwork, sewing, and everything in between. Handcrafted furniture is made to last for generations to come, which helps reduce waste, decrease negative environmental impacts, and diminish the need for fast furniture.
To be considered truly organic, furniture must be 100% constructed of certified organic materials. Our organic furniture and mattresses are made with FSC certified materials and are certified by multiple external organizations, including GOTS, GOLS, GREENGUARD, PETA, and MADE SAFE. Our top priority is to offer safe home furnishings that effortlessly promote a Healthy Home.
All of our Workshop Partners practice sustainability to produce heirloom-quality, eco-friendly furniture. From upcycling scrap wood and metal to sourcing materials from environmentally safe and compliant areas, we are proud of our partners’ continuous efforts to push their sustainability and diminish their carbon footprint.
When furniture brands produce outside the US, their carbon footprint increases due to the time and energy to transport each piece. With over 90% of our Workshop Partners based in America, we’ve made it our mission to source high-quality products that diminish our carbon footprint and decrease CO2 emissions from air travel. We are proud to carry Workshop Partners that care about their dedicated team of American artisans and foster an ethical work environment with livable wages and benefits.
Urban Natural Values
We are dedicated to creating a healthy environment for our customers, craftsmen, and the planet. For more information about each of our values and to see how we select our trusted Workshop Partners, go to our Values Page.