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Luonto Furniture: Family Owned, Sustainably Manufactured

Humble Beginnings

Luonto began in a henhouse in Finland in 1963. Pentti Viitala, the founder, has always believed in high quality furniture for fair prices. Over the past 53 years, Luonto has grown from a dream and a handful of employees to a successful, eco-friendly company that has three production facilities and an affiliated timber business. To this day Luonto Furniture remains family owned and operated, ensuring the quality of their products and their vision remain consistent. Today, Luonto has a vast collection of extremely functional pieces that are as beautiful as they are user-friendly. The Elevate Bunk Bed Sleeper Sofa is a perfect example of how the company has married contemporary design with modern engineering.


Craftsmanship Meets Technology

All pieces are made using a combination of experienced craftsmanship (most employees have been working for Luonto for 20+ years) and CNC technology to create a beautiful and functional product. Frame assembly, fabric cutting, and upholstering are all done by hand. The Luonto team also machine sews every stitch to perfection. By combining state of the art technology and skilled craftsmen, Luonto produces a product that is top quality.

Sustainable Manufacturing 

Luonto's method of sustainably creating beautiful furniture came naturally. “Roughly 80% of our country is lake and forest and a big emphasis on sustainability exists in our culture. This is not something we do to be on trend but rather it is done simply because it is where we come from and how we do things.” The family also owns a nearby timber business, Viitala Forest. This lets the Lunoto team know where every piece of hardwood is coming from. From start to finish, they make sure that the most responsible measures are being taken to protect their employees and the environment. All of Luonto’s wood waste gets recycled into pellets (pictured below) that are used to heat all three of their production facilities, local schools, and even a small local town. All scrap upholstery is also used by local artisans. By using these methods, Luonto has a much smaller footprint than a traditional furniture company and uses its byproducts to support their local community.


  • Ali Qari

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